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The Goal of an Email is to Get a Click

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As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

In Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a fundraising  email for “Touchdowns Against Cancer” to help the nonprofit (and our viewers) increase the odds of getting a click on their emails.

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Bobby Wiggins has been working online now since 1987. Bobby is both an online & offline Entrepreneur. His passion is to help others succeed in their own online business. The site is to show recommended products that he personally recommends. Please enjoy the site and valuable content provided here.

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