Home / Marketing / How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

Click Here For Original Source Of The Article

As a marketer, you are faced with two fundamental challenges before you ever make a sale. Of course, you have to get your prospects’ attention and interest to start a conversation. But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase.

The former is the first micro-yes; the latter commences a series of micro-yes(s), or small conversions through a sales process, which will eventually lead to the macro-yes — your end goal.

The Micro-Yes Sequence is crucial to land that ultimate macro-yes. A common mistake we make as marketers: skipping the sequence. We ask the “big question” before the prospect is ready to say “yes” to the macro-yes; this only leads to a “no.”

In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s).

Ads by WOW Trk

About admin

Bobby Wiggins has been working online now since 1987. Bobby is both an online & offline Entrepreneur. His passion is to help others succeed in their own online business. The site is to show recommended products that he personally recommends. Please enjoy the site and valuable content provided here.

Check Also

Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php